Article: Zippo and Moderati's "Virtual Zippo Lighter" iPhone App Sparks Three Million Downloads.

Lighter App Goes "Triple Platinum" as One of the Most Downloaded Branded Apps in iPhone App Store History

SAN FRANCISCO -- Zippo and Moderati today announced that their free iPhone app, the Virtual Zippo Lighter, has been downloaded over three million times since its release last October, making it one of the most popular and prevalent branded applications in the App Store's history. The application is averaging about 100,000 new downloads per week.

The Virtual Zippo Lighter, which brings the look and feel of Zippo's iconic lighter to the iPhone, quickly rose to the Top Three in the App Store's Top Free Apps list after it was initially released, and has ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!