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Article: The NPD Group Launches Consumer Tracking Service for the U.S. Housewares Market.
- Article from:
- Biotech Week
- Article date:
- April 1, 2009
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Leading market research company, The NPD Group, Inc., has launched a new consumer tracking service for the U.S. housewares market. The new service addresses the industryEs need for a total market view while providing meaningful insights into the dynamics driving the purchase behaviors and preferences for cooking, baking, and tabletop categories (see also The NPD Group, Inc.).
This tracking service will offer information about whoEs buying cookware, bakeware, cutlery, dinnerware, beverageware, and flatware categories, including where they are purchased, primary reasons for purchase, preferred purchase methods, and more.
Housewares manufacturers and ...