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Article: Vietnam: ready for franchising: with a consumer population growing faster than china's, thousands of aspiring entrepreneurs and a strong interest in established brands, Vietnam is rapidly emerging as a franchise-friendly nation.("GOING GLOBAL" TO ACHIEVE MARKET EXPANSION)
- Article from:
- Franchising World
- Article date:
- March 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As this is being written, it's mid-December in Hanoi and Ho Chi Minh City (formerly Saigon). The temperature is the mid-70s and Christmas is in the air. This is the last of 16 trips outside the United States for us in 2008--a very busy international licensing year--bringing five, well-known U.S. brands to this new and fast developing franchise market: Abrakadoodle, Carl's, Jr., The Melting Pot, Round Table Pizza and Signs Now.
Although I have lived in China, Hong Kong and Indonesia and have been going to Asia since 1972, I had never been to Vietnam, a country that the United States fought in a long war 30-plus years ago.
The questions arose: Would it be ...