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Article: A fruitful connection: it is a different Steve Jobs who has returned to Apple Computer, the firm he helped to begin.(Face Value)(Column)
- Article from:
- The Economist (US)
- Article date:
- August 16, 1997
CopyrightCOPYRIGHT 1997 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WEEKS, sometimes years, after a meeting with the charismatic co-founder of Apple Computer, people would suddenly rub their eyes and wonder what they had been thinking. Steve Jobs's enthusiasm for a favoured technology was so great, his selling of it so sure, that visitors invariably left converted. Only later, when the idea proved impractical or failed to sell, would they regain their critical faculties. Observers would shake their heads knowingly: another victim of Mr Jobs's "reality-distortion field".
Last week's egregious media coverage of Mr Jobs's piddling ($150m) deal with Microsoft suggests that the faculty-suspending magic still works. "Can Bill Gates save ...