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Article: ZillionTV[TM] Corporation Announces MillerCoors as Launch Advertiser at MIPTV.
- Article from:
- Business Wire
- Article date:
- April 1, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CANNES, France -- ZillionTV, a first-of-its-kind personalized television platform, announced today a major advertising partnership with MillerCoors, the second largest beer brand in America. This announcement was made at MIPTV, the international market for financing, co-producing, buying and selling entertainment across all platforms.
The ZillionTV[TM] Service allows viewers to choose how they want to watch programs - they can watch targeted and addressable ad-supported content for free, rent content for a nominal fee, or "buy to own," depending upon what options are offered by each content owner tied to each specific program. MillerCoors will be leveraging ...