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Article: Nikon Names Jay Advertising and VIC Productions as Agencies of Record for Retail Communications Program.
- Article from:
- PR Newswire
- Article date:
- April 1, 2009
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MELVILLE, N.Y., April 1 /PRNewswire/ -- Today, Nikon Inc. announced Jay Advertising, Inc. (http://www.jayadvertising.com/), a division of McCann Worldgroup in The Interpublic Group of Companies, and VIC Productions, formerly Visual Impact Communications (http://www.vicomm.net/), as agencies of record for Nikon's retail communications program for co-op advertising. Together, the agencies will serve Nikon's Retail Dealer Network with creative development and fulfillment, which will help retailers leverage Nikon's brand and product momentum, as well as the success of Nikon's national advertising campaign.
VIC Productions has a successful history of creating retail ...