Article: Shearer can be the new Keegan, insists Sir John; SHEARER'S BACK IN TOON: Former charmen Sir John Hall and Freddy Shepherd hail the return of Big Al to St James's Park.

Byline: NEIL FARRINGTON

SIR JOHN HALL, the man who first brought Alan Shearer back to Tyneside, today backed the returning hero to apply the "Keegan effect" . .

And rescue Newcastle from the brink of oblivion.

Hall, who signed the pounds 15m cheque which brought Shearer to St James's Park as a player, described him as "the only man to manage Newcastle United".

Hall's fellow former Magpies chairman and boardroom ally Freddy Shepherd also hailed Shearer's return, but fears ...

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