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Article: Briggs & Stratton Program Encourages People to Share Their Backyard Pride.

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PR Newswire
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April 1, 2009
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"EddieGram" gives interactive voice to natural neighborhood rivalries

MILWAUKEE, April 1 /PRNewswire/ -- Fred Flintstone and Barney Rubble. Jerry Seinfeld and Newman. France and Germany. It is hard to argue that neighborhood rivalries don't have a prominent place in the history of pop culture...or the world.

Briggs & Stratton Corp., the leading manufacturer of gasoline engines for outdoor power equipment, is giving a voice to this tradition through its new EddieGram web site (http://www.eddiegram.com/). Using a character named Engine Eddie, visitors can send personalized messages to friends/neighbors bragging about their lawn or suggesting that others' ...

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