Article: Capturing market share through relationships, services. (Citi Habitats)(Company Profile)

When Igal Feibush and Andrew Heiberger decided to open their own residential brokerage firm in 1994, their friends thought they were crazy. The market was at an all-time low. Rents were cheap and renters few.

But the two 26-year-old experienced rental brokers saw through the depressed market, and identified opportunity. They would fill a number of voids in the rental market by: 1) focusing on the under-serviced middle- and upper-middle-income segment of the market; 2) delivering a menu of comprehensive services to make property owner headaches disappear; and 3) providing a professional environment that would attract and sustain the best and most talented rental ...

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