Article: ForRent.com Uses Social Media to Launch "Ready2Move?" Video Contest.

NORFOLK, Va. -- ForRent.com([R]), a division of Dominion Enterprises, has launched its second annual video contest. The "Ready2Move?" video contest asks apartment seekers to tell ForRent.com why they are ready to move for a chance to win $10,000.

"We wanted to not only build on the success from last year's video contest, but to take it to the next level by integrating with Facebook," says Terry Slattery, president of For Rent Media Solutions. "Last year's contest raised brand awareness and built brand loyalty for ForRent.com, which increased the number of potential renters using the Web site and ultimately delivered more qualified leads to our clients."

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