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Article: CNN to critics: we want Brokaw. (Cable News Network; National Broadcasting Co.'s Tom Brokaw)
- Article from:
- Multichannel News
- Article date:
- July 21, 1997
- Author:
CopyrightCOPYRIGHT 1997 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PASADENA, CALIF. - Under pressure to refresh the channel and to rocket its ratings, Cable News Network is looking to recruit marquee talent, and it is eagerly pursuing NBC anchor Tom Brokaw.
"We are continuing exploratory conversations with Tom Brokaw and others," Tom Johnson, president and CEO of the CNN News Group, said last week. "Tom is at the top of his game ... We could globalize Tom in ways that perhaps he has not been before. He has the type of record and integrity that would fit very well with CNN."
Johnson, during an impromptu press conference following his appearance at the Television Critics Association tour here, said, "Ratings have been very ...