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Article: King Arthur Flour Chooses CommercialWare's Mozart
- Article from:
- PR Newswire
- Article date:
- August 28, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FRAMINGHAM, Mass., Aug. 28 /PRNewswire/ -- America's oldest flour company is turning to one of the catalog industry's most sophisticated software products, Mozart(TM) by CommercialWare, an ASA Company (Nasdaq: ASAA). The King Arthur Flour Company of Norwich, Vermont, recently purchased the direct marketing and fulfillment software to meet the needs of its growing mail order division, The Baker's Catalogue(TM). The Baker's Catalogue, which sells professional grade tools and ingredients to avid home bakers, has doubled in sales over the past three years. The company had previously used CommercialWare's Oasis product.
"Our mail order operation has grown so ...