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Article: Dubai Fashion Week: Are we buying it?
- Article from:
- Gulf News (United Arab Emirates)
- Article date:
- April 5, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fashion week. It's all hot models, beautiful dresses and all-night partying, right? Well, yes and no. On the surface, any fashion week has to be about glamour - it's the light that draws the moths to the flame.
But if any fashion week - including Dubai Fashion Week, which kicks off today - is to be a success, those moths had better be carrying some cold hard cash under their wings. Aa
For the designers involved, fashion week is not a party. It's not a social event. It's a nail-biting, cold-sweat-inducing chance to show what you've got to the people with serious clout and cash.Aa
"The number one factor is buyers," says Dubai-based designer ...