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Article: Fast-food restaurants - just what Eastern China's consumers ordered.
- Article from:
- AgExporter
- Article date:
- July 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The number and diversity of fast-food restaurants across east China has mushroomed in the past several years with no end in sight. From wonton to pizza to east China's favorite - fried chicken - fast-food and chain restaurants are popular, partly because they are more affordable than other types of restaurants to a great number of Chinese.
As recently as 1993, Chinese consumers had few fast-food choices. Restaurant food was limited to five-star hotels, traditional Chinese restaurants and street-side wonton, pulled noodle and tea-egg vendors.
Fast-food restaurants in east China can be defined as either Western-style or those specializing in Chinese food. ...