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Article: Down, but not out: there's still room for profits in bread machines.(includes related article on study methodology)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- September 1, 1997
- Author:
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Copyright informationCOPYRIGHT 1997 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While the bread machine industry is experiencing declining prices and shrinking margins, the category is far from a down-and-dirty commodity business. With only 18 percent household penetration, there is still potential to maintain integrity and profits.
With some enhanced product features and creative marketing, manufacturers can give consumers more compelling reasons to buy bread machines than simply cheaper prices. These are just some of the findings of a new consumer research survey conducted by Riedel Marketing Group, a Phoenix-based marketing company specializing in the housewares industry.
The market research report, entitled Manufacturer's Insight on ...
Related newspaper, magazine, and journal articles:
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Article: SALTON' MARKETING PUSH TARGETS 'ARTISAN' BREADS.
HFN The Weekly Newspaper for the Home Furnishing Network;
June 29, 1998 ;
298 words
......to extend the reach of its Breadman bread machine line beyond the peanut-butter-and-jelly...show consumers what can be done with a bread machine. And the company wants to tap into...consumers through the purchase of a bread machine with point-of-sale materials and a...
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