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Article: "Honda Values" Campaign Urges Car Shoppers to Think Long Term, Beyond the Incentive-Based Marketplace.
- Article from:
- Business Wire
- Article date:
- April 6, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Campaign Centers on Comprehensive, "True Cost to Own([R]) a Honda," Online Destination to Educate Car Shoppers and Drive Dealership Traffic
SANTA MONICA, Calif. -- To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com, the No. 1 auto-shopping site on the Web, to deliver "True Cost to Own([R]) a Honda" data to consumers. The multiplatform campaign strategy developed by RPA, Honda's longstanding agency of record, encourages consumers to compare Honda models to the most cross-shopped competition while calculating the long-term costs of vehicle ownership versus the price tag of a ...