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Article: Blue Cross Blue Shield of Arizona Receives Prestigious Brand Excellence Award.
- Article from:
- Insurance Business Weekly
- Article date:
- April 12, 2009
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Blue Cross Blue Shield of Arizona announced that it has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.
"The Blue Cross and Blue Shield brands are the most recognized in the health insurance industry and represent the nation's oldest and largest family of health benefit companies," said Scott P. Serota, BCBSA president and CEO. "BCBSA congratulates Blue Cross Blue Shield of Arizona for their leadership in strengthening the brands that collectively cover the lives of more ...