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Article: BISSELL Sweeps Simple Cleaning Category with New Smart Details Line.
- Article from:
- Biotech Week
- Article date:
- April 8, 2009
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BISSELL Homecare, Inc. today unveils Smart Details, the company's first line of simple cleaning tools. This innovative collection of brooms, dusters, mops and small brushes proves sometimes the biggest breakthroughs are deceptively simple. Inventive features like collapsible handles for easy storage, jointed handles to angle under furniture, soft touch grips, and circular ends for hanging make everyday cleaning tasks easy and enjoyable (see also Bissell Homecare, Inc.).
"We realize consumers need quick cleaning tools that are convenient yet efficient, as well as fun to use," says Jim Krzeminski, BISSELL's executive vice-president and chief customer officer. ...