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Article: Michael Jordan and Nike Launch Jordan Sub-Brand.
- Article from:
- Business Wire
- Article date:
- September 9, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NikeTown, New York City--(BUSINESS WIRE)--September 9, 1997--
Jordan and All-Star Cast Unveil New Products at NikeTown New York City
Michael Jordan and NIKE today announced the launch of the new, signature JORDAN brand at NikeTown New York City. Jordan previewed products from his signature brand in entertaining style with an assist from host Ahmad Rashad and celebrity models including Kadeem Hardison along with platinum recording artists A Tribe Called Quest and BLACKStreet.
"For 13 seasons, Michael Jordan's awesome skill, unique charisma and peerless class on and off the court have captured the imaginations of millions of people around ...