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Article: Azteca America Forms In-House Rep Firm.
- Article from:
- Entertainment Close-up
- Article date:
- January 9, 2009
CopyrightCOPYRIGHT 2009 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Azteca America has announced the creation of an in-house rep firm for its spot sales business, consolidating both network and national spot sales under one roof.
Azteca America has decided to add national spot sales to its existing network sales organization rather than sign over representation to Cross Media, which recently was awarded the rights to purchase certain assets of the Hits and Azteca America Spot TV Sales business from the Interep Bankruptcy/Trustee. At Azteca America's request, the Interep Bankruptcy Court specifically declined to let Cross Media take on the national spot sales business of Azteca America and Una Vez Mas, its largest affiliate group. ...