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Article: Weaving your Web site: successful designers tell how they do it. (World Wide Web site)
- Article from:
- Target Marketing
- Article date:
- July 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SUCCESSFUL DESIGNERS TELL HOW THEY DO IT
The figures are staggering. More than 875,000 companies have registered World Wide Web domain names on the Internet in just five years. That's hundreds every day! There are lessons to learn regardless of when you head to cyberspace. You can learn from others' mistakes, correct some of your own as you go along, but it's probably best to get some advice from the pros themselves.
WHERE TO START
First, ask yourself: Why a Web site? Is it simply to demonstrate a progressive image, or do you see the Web as an opportunity for lead generation, to acquire new customers and increase sales or as a vehicle to help retain ...