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Article: New business tool that's pulling the crowds and saving money.
- Article from:
- Australasian Business Intelligence
- Article date:
- April 8, 2009
CopyrightCOPYRIGHT 2009 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Andrea Sophocleous
Apr 08, 2009 (The Sydney Morning Herald - ABIX via COMTEX) -- Marketers and politicians are utilising "crowdsourcing" as a business tool. US journalist Jeff Howe used the term in an article in 2006 to describe the outsourcing of a task through an open call to a large group or a community. It has been used ...
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... ... one-day seminar titled, "The Internet as a Strategic Business Tool" on June 28th at Ascolta's Training Center in Irving ... and has authored a book, "The Internet as a Strategic Business Tool," due out in late fall of this year. In addition, The ...
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