Article: New business tool that's pulling the crowds and saving money.

Byline: Andrea Sophocleous

Apr 08, 2009 (The Sydney Morning Herald - ABIX via COMTEX) -- Marketers and politicians are utilising "crowdsourcing" as a business tool. US journalist Jeff Howe used the term in an article in 2006 to describe the outsourcing of a task through an open call to a large group or a community. It has been used ...

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