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Article: Sun Direct to double subscribers, spend Rs 150 cr in FY'10.
- Article from:
- PTI - The Press Trust of India Ltd.
- Article date:
- April 8, 2009
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Sun Direct to double subscribers, spend Rs 150 cr in FY'10
Mumbai, Apr 8 (PTI) Sun Direct, a direct-to-home (DTH) service provider, aims to double its subscriber base to six million from the present 3.1 million and will invest Rs 150 crore this fiscal as a part of its marketing initiatives.
"Sun Direct crossed the three-million subscriber mark as of March 31. Our active subscriber base is now 3.1-million. We will add at least three-million active subscribers in 2009-10. We also plan to spend Rs 150 crore in marketing this year," Sun Direct TV Chief Operating Officer Tony D'Silva told reporters here today.
The Chennai-headquartered company, which ...