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Article: Boutique d'Elite rolls out treatments for sensitive skin. (Boutique d'Elite USA Inc.)
- Article from:
- Chain Drug Review
- Article date:
- June 23, 1997
CopyrightCOPYRIGHT 1997 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Boutique d'Elite USA Inc. - a manufacturer and marketer of salon-quality botanical skin care products - has just rolled out a line of treatments designed to be gentle yet effective on sensitive skin.
"Sensitive skin treatments is one of the fastest-growing segments in the skin care category," notes company president Ben Kriegler. "Seventy-two percent of American women think they have sensitive skin, and they expect a lot from the treatments they buy.
"A successful product in this sub-category must be hypoallergenic and color-free, and contain no harsh alcohols or preservatives. Yet, a formula should be effective enough to provide visible results in ...