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Article: Kellogg Company Introduces Complete(R) Bran Flakes Pink Ribbon Package to Support Race for the Cure(R) and Breast Cancer Awareness
- Article from:
- PR Newswire
- Article date:
- September 18, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BATTLE CREEK, Mich., Sept. 18 /PRNewswire/ -- Kellogg Company (NYSE: K) announced today that it is introducing a special edition package for Complete(R) Bran Flakes to raise awareness of the need for greater education regarding breast cancer. Featuring the pink ribbon of breast cancer awareness, the new package highlights the events of Race for the Cure(R) and will be introduced to support Breast Cancer Awareness Month, which is October. Race for the Cure was conceived, designed and implemented by the Susan G. Komen Breast Cancer Foundation to promote positive awareness, education and early detection of breast cancer. With events held in 77 cities this year, Race for ...