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Article: Carpenter Technology Corp. Introduces New Logo.
- Article from:
- Business Wire
- Article date:
- September 15, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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READING, Pa.--(BUSINESS WIRE)--Sept. 15, 1997--
Shift Reflects New Business Focus
Carpenter Technology Corp. (NYSE:CRS), a leading manufacturer of specialty materials founded in 1889, Monday unveiled its new corporate identity program, including a new logo for the company.
The move reflects the shifting business strategy for Carpenter, which has acquired nine new companies in the past five years, adding capabilities in titanium, advanced ceramics and other materials. The logo and accompanying 'tag line' -- "Engineered Materials for a Changing World" -- will now appear on Carpenter advertising, signs, brochures and other ...