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Article: Microsoft Advertising Reels in 'Deadliest Catch' - Partnering With Discovery Channel for Cross-Network Ad Buy.

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PR Newswire
Article date:
April 13, 2009
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Discovery and Microsoft Advertising partner to launch three-screen campaign spanning mobile, Internet and gaming to capture fan base.

REDMOND, Wash., April 13 /PRNewswire-FirstCall/ -- Microsoft Advertising sets sail today with the announcement of a simultaneous three-screen ad campaign for the Discovery Channel's "Deadliest Catch" television series. The advertising campaign, which spans MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox LIVE, is designed to drum up excitement for the premiere of the fifth season of the channel's highly-rated reality series about crab fishing in the waters off Alaska.

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