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Article: Coda.(Cable News Network)(Abry Partners L.L.C. bid for Grande Communications Inc.)(Digeo Inc.)
- Article from:
- Multichannel News
- Article date:
- April 13, 2009
- Author:
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by Staff
Upfront Talk from CNN
Mike Reynolds
New York - CNN Ad Sales executive vice president and chief operating officer Greg D'Alba and his team still have miles to go before wrapping up customized upfront presentations to advertising agencies.
But the basic message is the same: When multiple platforms are tallied, CNN has the widest reach among all broadcast and cable networks and has a package of more than 30 programming specials grouped under nine subjects for sale during the 2009-10 season.
The news organization's pitch points to information from the Nielsen TV/Internet Fusion database indicating that in January 27.7 ...