|
|
Article: Playboy helps drive HD uptake in Asia: despite the economic slowdown, Playboy HD is carving a niche on HD platforms in Asia and the company is working on deals to exploit its HD programming on IPTV.(TVAplus: guide to Factual & HD)
- Article from:
- Television Asia
- Article date:
- April 1, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The global financial crisis can't be good news for the entertainment business in Asia, but perversely, the slowdown could be a boon for High Definition programmers such as Playboy.
According to Lanny Huang, General Manager, Playboy TV Asia and Japan, HD will become even more crucial in helping platforms boost and retain subscribers. Drawing on 500 hours of HD content, Playboy HD is winning viewers in Korea and there are plans to launch the HD-branded service in the second half of 2009 in Japan, Hong Kong and Taiwan.
Moreover, Playboy is looking at the prospect of introducing dedicated HD channels in the region, perhaps within two years, and exploiting ...