Article: Microsoft Advertising Reels in Deadliest Catch, Partnering With Discovery Channel for Cross-Network Ad Buy; Discovery and Microsoft Advertising partner to launch three-screen campaign spanning mobile, Internet and gaming to capture fan base.

M2 PRESSWIRE-13 April 2009-MICROSOFT: Microsoft Advertising Reels in Deadliest Catch, Partnering With Discovery Channel for Cross-Network Ad Buy; Discovery and Microsoft Advertising partner to launch three-screen campaign spanning mobile, Internet and gaming to capture fan base.(C)1994-2009 M2 COMMUNICATIONS LTD

RDATE:13042009

REDMOND, Wash. -- Microsoft Advertising sets sail today with the announcement of a simultaneous three-screen ad campaign for the Discovery Channel 'Deadliest Catch' television series. The advertising campaign, which spans MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox LIVE, is designed to drum up excitement ...

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