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Article: FTC, Exxon Settle Gas Ad Dispute.(Originated from The Boston Globe)

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Knight Ridder/Tribune Business News
Article date:
September 18, 1997
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Sep. 18--Under a "precedent-setting" agreement with the Federal Trade Commission, Exxon Corp. is airing new TV ads that may be interpreted as: Disregard old gasoline ads and collectively save yourselves a lot of money.

Ads from many big oil companies used to urge motorists to fill up with expensive grades of high-octane fuel under the guise that using high-test instead of regular gas would lead to better performance and prolong the life of the car.

The Exxon TV ads, which underwent FTC review, began airing this month with a different message: "Most cars will run properly on regular octane."

The new ads are the result of an agreement ...

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