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Article: Sponsor rebrands add to TDC Dubai Metro graphics brief.
- Article from:
- Design Week
- Article date:
- April 9, 2009
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Transport Design Consultancy's work on the Dubai Metro is continuing as the names of at least 13 stations in Dubai's first-ever public transport system are to be changed in line with sponsorship branding.
The latest part of the brief under the Naming Rights Project will involve revising maps and the implementation of station signage to incorporate sponsors' branding.
'The biggest thing is the maps. They have to change and there will be discussion around how we're going to do that. We need to consider giving everyone equal exposure, as well as how to make sponsors' brands work on small- and large-scale formats,' says Tony Howard, founder of ...