Article: As media goes digital, agencies need to get with the programme.

Paul Frampton MD MPG and Media Contacts

In case you hadn't noticed, the world has changed, but not all agencies have changed with it. It's now a bit of a cliche, but digital has changed everything: the role of media, our understanding of ROI and access to consumer feedback. Yet most agencies remain structured for yesterday's market.

Every media channel from TV through to radio has already evolved. TV doesn't encapsulate video, 'audio' is a more relevant moniker than 'radio' given the emergence of Last.fm and Spotify. And while printed news is less relevant, publishers are generating and distributing more news content than ever before through ...

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