Article: "Pharmaceutical companies are facing challenges in the present economic climate. An effective pricing strategy is vital in implementation of assessments of cost effectiveness.", Says Visiongain Conference.

M2 PRESSWIRE-15 April 2009-visiongain: "Pharmaceutical companies are facing challenges in the present economic climate. An effective pricing strategy is vital in implementation of assessments of cost effectiveness.", Says Visiongain Conference.(C)1994-2009 M2 COMMUNICATIONS LTD

RDATE:15042009

San Francisco, CA and London, UK -- "The global pharmaceutical pricing and reimbursement environment is notoriously complex and continuously changing. Pharma companies must implement strategic pricing assessments across global markets and product lifecycle phases in order to develop effective pricing policies." (Source: Business Insights)

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