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Article: REVIEW: Mastering the business universe.
- Article from:
- Data Strategy
- Article date:
- April 17, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Have you heard about the company that found 5,000 versions of one bank's name across its customer records? It may sound extreme, but if you consider every production system you operate and the freedom which its users have to enter customer data, you might find your own business records are not much better.
From the moment you capture it to the moment you want to use it, data is in decay and starting to erode. These errors and gaps are usually only spotted when the data goes into a live environment, like the call centre, sales force or marketing.
So just how proactive should your data hygiene measures be? Is there anything wrong with a full batch ...