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Article: Gap: casual bid on Wall St. (New York Stock Exchange traders dress down in casual apparel provided by Gap)
- Article from:
- WWD
- Article date:
- September 29, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Gap went to work on Wall Street Friday.
For the first time in its 205-year history, the New York Stock Exchange allowed its 3,500 traders to dress down in khakis and casual button-down cotton shirts provided by Gap.
To mark the occasion -- one that is not expected to be repeated --Millard S. Drexler, president and chief executive officer of Gap Inc.; Michael McCadden, senior vice president of marketing, and Robert Fisher, president of the Gap division, turned out to ring the bell to start the day's trading.
"We wanted to address the last bastion of conservatism in America. Wall Street and the New York Stock Exchange symbolized that," Fisher ...