Article: Sales road map: a state-by-state guide to where the business is done. (music products retailers)

A State-By-State Guide To Where The Business Is Done

If California's per-capita spending level on music and sound products ($29.06) equaled the level of South Dakota ($50.26), the music products industry would be $675 million, or 12% larger. Conversely, if the per capita spending levels of Arkansas ($9.14) prevailed nationally, industry sales would be less than half the current $5.64 billion level. This little exercise in "what if" graphically illustrates the enormous regional differences in the consumption of music and sound products.

Each year Sales and Marketing Magazine does an exhaustive analysis of national demographics, income levels, purchasing ...

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