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Article: AMA-Sunbeam dispute heads to court. (American Medical Association)
- Article from:
- Modern Healthcare
- Article date:
- September 15, 1997
- Author:
CopyrightCOPYRIGHT 1997 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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From a marketing standpoint, the American Medical Association and Sunbeam Corp. were a perfect match.
The AMA stood to make an estimated $1 million a year in royalties by selling its name and seal to Sunbeam--money that could compensate for declining membership dues.
The venerable serpent and staff would help Sunbeam capture a booming new market for home healthcare and wellness products.
Their contract, which was included in court papers filed last week, went beyond endorsements to an array of projects including marketing the AMA's own consumer products along with Sunbeam's in retail stores. Sunbeam also agreed to boost royalties if the AMA ...