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Article: Video: Alaska Airlines Launches Brand Campaign Highlighting 'North of Expected' Customer Service.
- Article from:
- Journal of Transportation
- Article date:
- April 25, 2009
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Alaska Airlines today launched a major new brand advertising campaign designed to showcase its positioning as the customer service leader among airlines. The campaign highlights how the airline's great customer service and low fares, coupled with innovative use of technology to making flying easier, differentiate Alaska from other carriers.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/alaskaair/37602/
"Customers routinely tell us that what drives them to Alaska Airlines is how our employees go above and beyond what they've come to expect from an airline," said Steve Jarvis, Alaska's vice president of marketing, sales and ...