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Article: Sony Bravia adapts Kaka ad to online push.(Brief article)

Article from:
New Media Age
Article date:
April 16, 2009
Copyright

Sony Bravia has launched a pan-European online ad campaign featuring Brazilian football star Kaka.

The campaign is part of a wider push for its Motionflow technology, which Sony claims allows a TV screen to be refreshed four times faster than any of its competitors.

The online ads support the TV campaign, which features Kaka performing tricks in the Bravia-Drome, a 10m zoetrope built in Italy.

The pan-European online activity will see the ads running as home-page takeovers on a number of sites and as overlays on videos as part of a partnership with YouTube.

Users will be ...

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