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Article: AccessVia TVP & CEO to Speak at SofTechnics Users Conference.(Conference news)
- Article from:
- Business Wire
- Article date:
- April 20, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In-Store Shopper Messaging--Who is Listening, and How?
SEATTLE -- AccessVia, the leader in retail signage solutions, announced today that TVP & CEO Dean A. Sleeper will be speaking at the 2009 SofTechnics Users Conference. Sleeper will be speaking on Tuesday, April 21 at the Hilton San Diego Resort and Spa.
Sleeper will speak on Shopper Messaging, describing who the new consumer is and how retailers can effectively speak to them. In-store shopper messaging has been static for the past 20+ years, yet the new consumer has dramatically changed. How have they changed, what do they demand, and how can retailers take advantage of new messaging strategies and ...