Article: Scent-sational new research.(Interview)

Dr. Alan Hirsch's aroma studies are nothing to sniff

Featured on such major national television shows as "Oprah," "20/20," and "60 Minutes," Dr. Alan Hirsch, director of Chicago's Smell and Taste Treatment and Research Foundation, has published more than 100 articles and conducted 85 studies on aroma and its effect on human behavior.

"At any point in time, 49 percent of adult women and 59 percent of adult men in the United States meet the medical criteria for a diagnosis of obesity, making it one of the most pervasive health problems in our society," says Hirsch. "But you can fool Mother Nature into thinking you are full by inhaling various food scents when ...

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