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Article: Investments in technology keep pace with growing coffee culture.
- Article from:
- Arab News (Jeddah, Saudi Arabia)
- Article date:
- April 21, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: K.S. Ramkumar
JEDDAH: Coffee culture is growing in this part of the world and keeping pace with it are investments in research and development (R&D) related to coffee making technologies.
"We have been regularly making investments in our R&D to ensure coffee making is hassles-free with one-touch-button machines," a team of executives representing a major Italian manufacturer of coffee machines told a press conference on the sidelines of the launch of a coffee week at Electro store in Andalus Mall yesterday.
"It's difficult to quantify how much we are investing in innovating and manufacturing new coffee making machines in our Italian ...