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Article: The Cleveland Museum of Art Tracking Visitor Satisfaction with SPSS Predictive Analytics Software.
- Article from:
- Business Wire
- Article date:
- April 22, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Using PASW Data Collection, Cleveland Museum of Art optimizing marketing campaigns and improving overall attendance
CHICAGO -- Public institutions that rely on corporate sponsorships and renewed memberships know that steady attendance to ticketed exhibitions is also important to earned income. To better capture and understand feedback from its annual visitors, the Cleveland Museum of Art chose SPSS Inc. Predictive Analytics Software (PASW) to paint a better picture of their visitors' overall experiences and improve marketing campaigns, heighten attendance and increase revenue.
With any new opening, it's vital that the Cleveland Museum of Art, one of the ...