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Article: Weight Watchers Reports Surge in Business with Simple New Plan and Ad Campaign
- Article from:
- PR Newswire
- Article date:
- October 6, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sarah, Duchess of York Proves a Huge Success at
Motivating U.S. Women to Join Weight Watchers
NEW YORK, Oct. 6 /PRNewswire/ -- Weight Watchers International announced today that new memberships in the U.S. have jumped more than 50% compared to last year, citing the popularity of its newest weight loss plan and its breakthrough new TV and radio advertising campaign featuring Sarah, Duchess of York, which started September 21.
In mid-August the company unveiled 1*2*3 Success(TM), a simple-to-follow POINTS(TM) based food system that lets people eat their favorite foods as they learn to lose weight. Consumer response to the ...