Article: The Latest Rumor: LG & Heidi Klum Create Partnership to Promote Personal Style and the LG Rumor2.

Multifaceted partnership includes advertising campaign, a serialized webisode and a consumer promotion centered around individual style

SAN DIEGO, April 23 /PRNewswire-FirstCall/ -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today announced an exclusive partnership with fashion icon Heidi Klum to promote the LG Rumor2 phone and the idea that mobile phones have become an expression of personal style. As part of the partnership, LG is unveiling personalized back plates for their recently released LG Rumor2, which is available exclusively through Sprint PCS. Heidi Klum, in her role as LG's Ambassador of Style, lent her expertise to design five back ...

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