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Article: Kayak.com Appoints Robert Birge as Chief Marketing Officer.
- Article from:
- PR Newswire
- Article date:
- April 23, 2009
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CMO of IMG Worldwide Joins to Lead Aggressive Offline Marketing Plan
NORWALK, Conn., April 23 /PRNewswire/ -- Kayak.com, the world's largest travel search site, today announced the appointment of Robert Birge as Chief Marketing Officer (CMO). Birge will manage all offline marketing, advertising and public relations activities, including the planned launch of a major offline advertising campaign. Birge will report to Kayak.com Co-Founder and CEO Steve Hafner and will be based at the company's global headquarters in Norwalk, Conn.
"Kayak.com has a loyal following among savvy travelers and early technology adopters. Yet many consumers aren't aware that ...