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Article: Credit Card Direct Mail More Robust in Canada Than in the US, Finds Mintel Comperemedia.
- Article from:
- Business Wire
- Article date:
- April 23, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Financial pressure slows credit card solicitations in the US; Canada soon to feel impact
CHICAGO -- Our neighbors to the north still get their mailboxes filled with credit card offers, even as space opens up in ours. New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows credit card issuers haven't reduced mail solicitations in Canada as rapidly as they have in the US.
Last year, credit card issuers only reduced direct mail offers to prospective Canadian cardholders by 8% (Q4 2007 to Q4 2008). In the US, they cut such mailings by 50%. Mintel Comperemedia attributes this difference to a less severe ...