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Article: Chocolate sales: what's next? Suppliers are campaigning to recover chocolate unit sales with strong marketing and promotional tactics.(EXCLUSIVE REPORT)
- Article from:
- Professional Candy Buyer
- Article date:
- March 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
AFTER A BUOYANT PERIOD, especially concerning massive consumer interest in dark chocolate boosted by a host of health claims, the chocolate bar market is now getting back to basics.
Suppliers are looking to revitalize the sector with new items, packaging, flavors, ingredients, licenses, promotions and marketing strategies, while not forgetting their core products.
Providing a driving catalyst is recognition that while annual sales increased nearly five percent, price hikes forced last year by commodity costs meant unit sales were down more than nine percent for the same period ending January 25, 2009.
The sector ...