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Article: Maximum car wash marketing: giving customers more value for their buck can keep the car wash an important profit center.(CARWASH)
- Article from:
- National Petroleum News
- Article date:
- March 1, 2009
- Author:
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WHEN GASOLINE PRICES SPIKED LAST summer, many fuel marketers took a double hit as credit card fees increased and consumers cut back purchases. But in the midst of it all, Gary Krueger was in for a pleasant surprise.
As president of G. A. Krueger in Stilwell, Kan., he operates two retail locations. Each has a BP branded convenience store, eight multiple product dispensers (MPDs), and a car wash. "When gas was hitting $4.16 a gallon," Krueger recalled, "I was expecting a significant drop in my car wash sales. But revenues for 2008 declined only 1.4 percent compared to 2007."
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At Diamond Oil Group of Illinois, owner Lewis ...